Payz vs ecoPayz: What Actually Changed in the 10 May 2023 Rebrand for UK Casino Players

The rebrand that still confuses cashier pages three years on

Visit any UK casino cashier and you’ll find about a third of operators displaying “ecoPayz”, a third displaying “Payz”, and the rest using both terms within the same payment method panel. The wallet’s official name changed on 10 May 2023, but the brand transition has rippled through the casino ecosystem unevenly, leaving a long tail of legacy references that confuse new users.

The short version of the rebrand: ecoPayz became Payz on 10 May 2023. PSI-Pay, the FCA-authorised entity that operates the wallet, didn’t change. The accounts didn’t change. The cards didn’t change. Only the brand name changed. Everything else continued operating exactly as before. This piece walks through the rebrand details that matter for UK casino players who may be using legacy account references, holding old ecoCards, or seeing inconsistent naming at casino cashiers.

The rebrand timeline

The rebrand was announced in early 2023 and took effect on 10 May 2023. The change was a marketing and identity exercise rather than a corporate restructure — the underlying business, registered as PSI-Pay Ltd, remained the same legal entity with the same FCA authorisation, the same Mastercard Principal Member status held since 2009, and the same customer accounts.

The strategic reasoning behind the rebrand, as articulated by PSI-Pay at the time, was to position the wallet for broader use beyond the “eco” naming convention that had been in place since the brand’s launch in 2000. The “eco” prefix was originally chosen for its association with economical payments rather than environmental themes, but the word’s evolution toward primarily environmental meaning created brand confusion. The shorter “Payz” name was selected to communicate the wallet’s payment functionality directly.

From the customer-facing side, the rebrand changed the website URL, the app store listings, the marketing materials and the in-app branding. The functional wallet behaviour — the tier ladder, the FX rates, the supported currencies, the casino integrations — was unchanged. Payz continues to support transactions across 174 countries and more than 50 currencies, with the same payment-rail capabilities that ecoPayz offered before the rebrand.

Customers with existing accounts were notified of the change via email and in-app notification. No action was required from account holders. Account logins, balances, transaction histories and linked cards all continued working without interruption through the brand transition.

What changed for existing balances

Nothing material changed for existing ecoPayz balances on 10 May 2023, but the question gets asked often enough that it’s worth answering explicitly. Account holders saw a different name and visual identity in their app and online banking interface; they didn’t see any change in balance, transaction history or wallet behaviour.

The corporate identity supporting the wallet remained PSI-Pay Ltd, an FCA-authorised Electronic Money Institution on the FCA Register at firm reference number 900011. The continuity of the registration matters because it confirms that the rebrand didn’t create a new legal entity or move customer funds from one regulated firm to another. The same firm, with the same permissions and the same safeguarding obligations on customer e-money, continued operating under a new brand name.

This continuity also means that any existing relationships — direct debits set up against the ecoPayz brand, recurring payments authorised under the old name, casino cashier preferences saved against ecoPayz — continued working without disruption. Some casino interfaces updated their displayed name to Payz within weeks of the rebrand; others took months; some still haven’t updated three years later. The underlying transaction routing remains identical regardless of which name is displayed.

The ecoCard — the physical and virtual prepaid card linked to the wallet — was rebranded to the Payz Mastercard. Existing ecoCards continued to work until natural expiry, after which they were replaced by Payz-branded cards. Players who still hold pre-rebrand ecoCards in 2026 should check expiry dates; almost all cards issued before May 2023 will have expired by now.

Casino-side displays after the rebrand

Casino cashier interfaces have updated to the Payz name at very different paces, which is why you’ll see inconsistent branding across UK operators in 2026. The pattern of which operators updated quickly and which lagged tells you something about how cashier maintenance is prioritised at different sized operations.

Larger operators with active product teams generally updated their cashier displays within three to six months of the rebrand. The change required updating displayed names, icons, banner images and help-page references. None of the changes affected the underlying payment routing, just the visible labels.

Mid-sized operators tended to update more slowly, often as part of broader cashier refreshes rather than as standalone branding updates. Some completed the update within a year; others took eighteen months. A small number of mid-sized operators still display “ecoPayz” in their cashier.

The smallest operators, particularly those running on third-party casino platforms, often haven’t updated at all. Their cashier displays whatever the platform vendor provides, and if the vendor has been slow to refresh the assets, the casino displays the legacy name indefinitely. Players using these operators see “ecoPayz” as the payment method name but the underlying transaction processes through the same Payz infrastructure.

Legacy references still around in 2026

Three years after the rebrand, the legacy ecoPayz references that persist tend to cluster in specific places. The cashier branding inconsistency is the most visible. Search engine results still return mixed results for “ecoPayz casino UK” and “Payz casino UK” because content created before the rebrand uses the old name and hasn’t been updated.

Customer documentation at casinos sometimes uses both names interchangeably or sticks with the old name in T&Cs that were drafted pre-rebrand and haven’t been refreshed. The functional effect is none — both names refer to the same payment method — but it produces moments of confusion when a player reads “ecoPayz” in the terms and “Payz” in the cashier of the same operator.

Third-party comparison sites and affiliate content vary widely in how thoroughly they’ve updated. Some have completely refreshed their content to use Payz consistently. Others continue to use ecoPayz as the primary term because their traffic still comes from search queries using the legacy name. A small number try to use both in parallel, which often produces awkward copy but does communicate accurately to readers searching for either version.

Within Payz’s own materials the legacy references are now confined to historical pages, archived blog posts and the FAQ about the rebrand itself. The current Payz website, app and customer support consistently use the Payz name across all surfaces.

Why the rebrand matters for trust

For UK casino players evaluating Payz in 2026, the rebrand is mostly a non-event — the wallet you’d be using has the same underlying provider, the same regulatory status and the same operating characteristics it had as ecoPayz. But the rebrand is worth knowing about for two specific reasons.

First, when researching the wallet, search results using either name should be treated as referring to the same product. A 2022 review of “ecoPayz at UK casinos” describes the wallet as it then was, and its observations may or may not still hold depending on what’s changed in the operating environment since. A 2025 review of “Payz at UK casinos” describes the same wallet under its current name. The brand difference doesn’t signal a product difference.

Second, the persistence of legacy references across the affiliate and comparison ecosystem is itself a useful signal about how slowly content updates in this space. A site that still describes ecoPayz as if the rebrand hadn’t happened may not have refreshed other aspects of its content either, including pricing tiers, regulatory framing and operator coverage. The rebrand is an easy litmus test for content freshness when assessing third-party Payz information. The sign-up flow itself, which is unchanged in substance from the ecoPayz era but uses the updated naming throughout, is covered in the walkthrough of registering a Payz account and making the first UK casino deposit.

Written by the editors at Ecopayz Casino UK.